IDX apparel design

T-shirt design / illustration for IDX, a Japanese company that makes v-mount batteries for high-end video cameras and other electronic film gear. With the film industry changing and expanding, they wanted to promote an edgier image to appeal to up-and-coming filmmakers. Big ups to Zack Shannon and his marketing team, whose idea it was to use a godzilla-type monster, smashing the competition (and a city). I put the battery-head on him, and as things took their course, he turned into a robotic leviathan made out of camera hardware. What a fun project!

Inital sketch from my sketchbook, where he was ostensibly Godzilla with a v-mount camera battery for a head.

A bit more development, done with wacom tablet in photochop.

A sketch of the same concept with the added Japanese type and a horizontal composition.

His transition to full robot.

The final with some color possibilities. The colors were taken right from the IDX branding guide.

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